The irony of the below photograph (from PETA, showing a Pit Bull) is heavy… As they spread this meaningful message–pointing out the “cold” behavior of a person that would chain their dog up outside, while also alluding to the “cold” weather that the dog would be experiencing while being chained up outside–they somehow fail to realize that it is no different than the “cold” freezer that every Pit Bull in this country would actually be stashed in if PETA had their way. True story.

Is this image ultimately a positive message? Absolutely. Is forcing any dog to fight appalling and horrendous behavior? Absolutely. Is forever relegating your dog to any chain, let alone one that looks like it could dock a cruise ship, horrible? Absolutely. Is leaving any dog outside to fend for itself during any and all weather conditions pretty darn uncaring? Absolutely. But none of that changes in any way the fact that PETA wants all Pit Bulls dead. The ad implies nothing like that, does it? All it implies is a very loving tone, using the image of a Pit Bull and exploiting them to a public where 99% of that public has no idea of PETA’s actual stance on Pit Bulls and if they have a right to their own life. PETA says they don’t, and that killing them ultimately serves to “protect them” from potential abuse. Get familiar with who, and what, you actually support.